Leadership Interview – Building Data Science Teams
I recently had the pleasure of speaking with Jeremy Adamson, who is the author of the recently launched publication, titled Minding the Machines -...
Audience Fragmentation – Propensity & Behavioural Scoring
Audience Fragmentation, also known as behavioural scoring or propensity scoring, is a popular method of descriptive analytics which aims to calculate the likelihood of...
Leadership Interview: Qatar Airways & Mastercard on Monetizing Data
Data monetization -- the new loyalty buzzword?!
Earlier this week I spoke with top industry experts on loyalty data monetization, Christian Hylander from Mastercard and...
Uber acquires machine learning startup
Ride-sharing company Uber acquires a new startup. This time Uber is venturing into the world of artificial intelligence by creating Uber AI Labs, a new...
How airline loyalty programs use big data to drive new revenue
How airline loyalty programs use big data to drive new revenue
The past few years have seen a wave of travel companies member accounts compromised...