Friday, March 22, 2019
Propensity Modelling - Travel Data Daily

Audience Segmentation – Propensity & Behavioral Scoring

Propensity score modeling, also known as behavioral scoring, is a popular method of descriptive analytics which aims to calculate the likelihood of a user...

How airlines & hotels profit from your data

The past few years have seen a wave of travel companies member accounts compromised which have rocked the industry. Cathay Pacific had 9.4M accounts compromised. British...