Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

Loyalty: On the Cusp of Major (R)Evolution

Making Loyalty Programs Work Harder for Airline and Hospitality Brands

Care and Feeding of Machine Learning in Marketing

Are Asian Hoteliers Today Overwhelmed by Data?

American Airlines Going ‘Back to Basics’ To Prep For Big Data

7 Surprising Ways That Airlines Mine Personal Data

Propensity Modelling - Travel Data Daily

Audience Fragmentation – Propensity & Behavioural Scoring

Stop Chasing Millennials. Instead, use data to drive marketing

Breakage: Good or Bad for Loyalty Programs?

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