Dark Data: The billion dollar opportunity
How can airlines, hotels, and travel companies leverage dark data capabilities?
Every organization collects, stores and retains portions of dark data. It's the digital equivalent...
How airlines & hotels profit from your data
The past few years have seen a wave of travel companies member accounts compromised which have rocked the industry.
Cathay Pacific had 9.4M accounts compromised.
British...
Ensuring CRM Data Is Fit For Purpose
In a recent blog post we discussed the importance of data quality. In this post, we provide you with seven ways you can improve...
Segmenting frequent flyer loyalty member databases
Step by step guide on implementing a customer segmentation solution - without paying millions for an enterprise platform.
Want to dive deeper than traditional segmentation?...