Segmenting frequent flyer loyalty member databases
Step by step guide on implementing a customer segmentation solution - without paying millions for an enterprise platform.
Want to dive deeper than traditional segmentation?...
Talking Data with Hilton: Jonathon Wardman, Vice President CRM
This month in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging...
Dark Data: The billion dollar opportunity
How can airlines, hotels, and travel companies leverage dark data capabilities?
Every organization collects, stores and retains portions of dark data. It's the digital equivalent...
How airlines & hotels profit from your data
The past few years have seen a wave of travel companies member accounts compromised which have rocked the industry.
Cathay Pacific had 9.4M accounts compromised.
British...