Virgin Australia to buy back 35% stake in Velocity for $700M
Did Velocity really double in value over 5 years and is it worth AUD $2bn?
Virgin Australia announced its intention to buy back its 35%...
Loyalty for Everyone – Does it Pay Dividends?
Loyalty programs have been slowly opening up to a wider audience, but many brands are taking steps that are simply derivatives of traditional loyalty...
Breakage vs Engagement: The Financial Question for Loyalty Programs
Airline loyalty breakage is growing discussion point for many frequent flyer programs
Len Llaguno - Founder and CEO of SnapShotML, firm providing a financial measurement...
Loyalty: On the Cusp of Major (R)Evolution
Loyalty program announcements so far this year indicate a major sea change. From the customer perspective, it amounts to a Revolution - where brands...
Making Loyalty Programs Work Harder for Airline and Hospitality Brands
The rise of low-cost carriers over the last decade is putting the airline industry under acute pressure, with the race to the bottom getting...
Airline Loyalty Blockchain – Is it all hype?
Consider today's problem...
You take a flight to see family for Christmas, and you earn some frequent flyer miles...You buy a coffee from Starbucks once...
Loyalty Program Liability Management in the Age of COVID-19
A famous statistician once said, "All models are wrong, but some are useful."
This could not be truer for loyalty program models in our current...
Rethinking Elite Status Downgrades
Losing elite status in an airline or hotel loyalty program doesn’t mean a member is done travelling—or done with your brand.
Too often, brands treat...
