Using Loyalty Game Mechanics to Increase Revenue Per Seat
Loyalty game mechanics can be a massive revenue driver for both airlines, and their frequent flyer programs.
Getting to the advanced state of leveraging from...
Should Airlines & Hotels Extend Elite Status in Times of Crisis?
Extend elite status or Not to extend elite status?
That's the million-dollar question circling around the travel loyalty industry lately. The unprecedented grounding of aircraft,...
Breakage: Good or Bad for Loyalty Programs?
In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the...
Reimagining customer loyalty: Why it’s about more than just a card
There are indications that the level of interest towards brand loyalty remains increasingly strong.
Do a quick search in Google Trends and interest in the topic of...
Loyalty & Revenue Management – The Super Duo
"Show me the money!"
That's what Jerry Maguire says to keep his Client in Cameron Crowe's 1996 film starring Tom Cruise in which Jerry, a...
The Magic of Loyalty
The magic of loyalty is something we've all experienced in our lifetimes, and yet, few of us can articulate that powerful feeling while linking...
Leadership Interview – Building Data Science Teams
I recently had the pleasure of speaking with Jeremy Adamson, who is the author of the recently launched publication, titled Minding the Machines -...
