Using Loyalty Game Mechanics to Increase Revenue Per Seat
Loyalty game mechanics can be a massive revenue driver for both airlines, and their frequent flyer programs.
Getting to the advanced state of leveraging from...
Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue
Big data can now predict when...
Should Airlines & Hotels Extend Elite Status in Times of Crisis?
Extend elite status or Not to extend elite status?
That's the million-dollar question circling around the travel loyalty industry lately. The unprecedented grounding of aircraft,...
Drive New Revenue by Adding Elite Benefits
What if frequent flyer programs could drive new revenue by adding elite benefits?
This scenario is one I've been hypothesizing recently.
Airline and hotel loyalty program...
Airline Loyalty Blockchain – Is it all hype?
Consider today's problem...
You take a flight to see family for Christmas, and you earn some frequent flyer miles...You buy a coffee from Starbucks once...
United Airlines Breakdown: MileagePlus Loyalty Program Changes
Breakdown of the United Airlines MileagePlus Program Changes.
Recently, United Airlines MileagePlus announced that from November 15th, 2019, the program would be changing.
The program will...
Are frequent flyer miles a liability for FFPs?
Are miles a liability for frequent flyer programs?
At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent...
How To Monetize Award Inventory in the Age of Data-Driven Travel
Airlines across the globe remain focused on maximizing utility of their existing digital assets, including their highly lucrative loyalty programs, which in the US...
Using data intelligence to understand your customers
Do you understand your customers?
How do airlines identify customer needs?
How can loyalty programs use that data to improve customer loyalty?
Understanding your customers is more...
Airline Loyalty Predictions for 2022
Each year I review past loyalty predictions and make new predictions for the upcoming 12 months.
The report card for my 2021 predictions is 4...
Loyalty Program Liability Management in the Age of COVID-19
A famous statistician once said, "All models are wrong, but some are useful."
This could not be truer for loyalty program models in our current...
The Future of OTA Loyalty Programs
Online Travel Agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to...
Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members
Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members.
Last week, Qantas announced an overhaul of the frequent flyer program.
The Australian...
Making Loyalty Programs Work Harder for Airline and Hospitality Brands
The rise of low-cost carriers over the last decade is putting the airline industry under acute pressure, with the race to the bottom getting...
Segmenting frequent flyer loyalty member databases
Step by step guide on segmenting frequent flyer member databases.
Want to dive deeper than traditional segmenting? Check out my other article on Propensity Modeling...
Joy – The New Airline Loyalty Metric
Airline feedback is broken. Everyone knows it, but nobody will admit it.
Customer feedback surveys with static questions that demonstrate the airline has no idea...
Are Predictive Analytics In Marketing Helping The Wrong People?
The rise of predictive analytics has brought many benefits to marketers. The tremendous amount of both real-time and historical data available about customer behaviour...
How airline loyalty programs use big data to drive new revenue
How airline loyalty programs use big data to drive new revenue
The past few years have seen a wave of travel companies member accounts compromised...
Disrupting Airline Loyalty – The billion dollar risk airlines are taking
Change is in the air, and disrupting airline loyalty programs is coming from an unlikely source.
Globally, airline loyalty programs generate billions of dollars in...
Leadership Interview: Managing Liability, Engagement & Redemptions
Some of the hot topics in the loyalty industry right now are Managing Liability, Member Redemptions & Member Engagement.
How important is it for Loyalty...
Leadership Interview: Frontier Airlines Insights
"MASSIVELY INSIGHTFUL - Something all airlines can learn from". That is how Aviation Festival Americas organisers described the recent "What's the Status of Status"...
Breakage vs Engagement: The Financial Question for Loyalty Programs
Airline loyalty breakage is growing discussion point for many frequent flyer programs
Len Llaguno - Founder and CEO of SnapShotML, firm providing a financial measurement...
Leadership Interview: Time For A Loyalty Reboot
The Aviation Festival Asia is hosting a series of leadership interviews with experts in their respective fields to discuss key airline challenges, insights and...
Will airlines & hotels ever end the unlimited free elite status extensions?
Over the past two years -Â airlines, hotels and travel companies extended complimentary status for elites because, Covid.
These elite status extensions were mainly justified...
The Perfect Frequent Flyer Program
Dear Frequent Flyer Programs of the World,
Thank you for making 2016 a year to remember in the loyalty business.
A year of devaluation announcements, revoking...
Status Match Would Be The Cover Photo of An Airlines Dating...
Lessons from online dating help show why a status match programme is the best way for airlines to acquire high-value passengers, fast.
Consider online dating,...
