Loyalty Programs

Do you understand your customers? How do airlines identify customer needs? How can loyalty programs use that data to improve customer loyalty? Understanding your customers is more...

Loyalty program announcements so far this year indicate a major sea change. From the customer perspective, it amounts to a Revolution - where brands...

Did Velocity really double in value over 5 years and is it worth AUD $2bn? Virgin Australia announced its intention to buy back its 35%...

Take a moment to consider the following: Who are the most valuable passengers to the airline? How do the airlines track and measure total...

Can airlines and hotel loyalty programs have too many elite members? What happens to the core business when programs are top-heavy on elites? Does the core...

Cathay Pacific announced changes to the Marco Polo program today which come into effect for all flights taken after April 16, 2016. These changes have...

Virgin Australia's loyalty program - Velocity Frequent Flyer made a host of fundamental core changes to the loyalty program this past week. Most notably are...

Why are frequent flyer programs constantly changing? Before we get to the nitty-gritty of frequent flyer programs logic, consider the following scenarios: You pay full price...

Creating a new airline loyalty status tier - part two In the previous paper, creating a new airline loyalty status tier - part one, we...

Loyalty game mechanics can be a massive revenue driver for both airlines, and their frequent flyer programs. Getting to the advanced state of leveraging from...

Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics. What would your frequent flyer program do if the most valuable...

Dear Frequent Flyer Programs of the World, Thank you for making 2016 a year to remember in the loyalty business. A year of devaluation announcements, revoking...

In 2020 -  United Airlines announced a US $5B loan secured by MileagePlus, proving once again that the Loyalty Program is more valuable than...

Creating a new loyalty status tier can make or break loyalty program economics. From both internal and public perception - new loyalty tiers are exciting! They...

Some of the hot topics in the loyalty industry right now are Managing Liability, Member Redemptions & Member Engagement. How important is it for Loyalty...

Intercontinental Hotel Group (IHG) is the latest major global hotel chain to cut off loyalty perks for elite loyalty members who make their reservations...

The rise of low-cost carriers over the last decade is putting the airline industry under acute pressure, with the race to the bottom getting...

How airline loyalty programs use big data to drive new revenue The past few years have seen a wave of travel companies member accounts compromised...

Change is in the air, and disrupting airline loyalty programs is coming from an unlikely source. Globally, airline loyalty programs generate billions of dollars in...

The Loyalty Summit hosted the first in a series of online webinar events, with the recent event titled The Importance of Loyalty in a...

Big Data in loyalty programs is being used to learn detailed profile metrics on our customers and use predictive semantics to identify triggers of...

It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business...

The Aviation Festival Asia is hosting a series of leadership interviews with experts in their respective fields to discuss key airline challenges, insights and...

Online Travel Agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to...

According to research by Loyalty Data Co, up to 60% of all Status Match submissions are fraudulent. With no way to know how many times...