Monday, September 23, 2019

Reimagining customer loyalty: Why it’s about more than just a card

There are indications that the level of interest towards brand loyalty remains increasingly strong. Do a quick search in Google Trends and interest in the topic of...
Use data intelligence to understand your customers

Using data intelligence to understand your customers

Do you understand your customers? How do airlines identify customer needs? How can loyalty programs use that data to improve customer loyalty? Understanding your customers is more...

Velocity Frequent Flyer Program Updates

Virgin Australia's loyalty program - Velocity Frequent Flyer made a host of fundamental core changes to the loyalty program this past week. Most notably are...

IHG turns its back on loyal OTA guests

Intercontinental Hotel Group (IHG) is the latest major global hotel chain to cut off loyalty perks for elite loyalty members who make their reservations...
changing frequent flyer programs

Should airline management be forced to pay full price for tickets?

Why are frequent flyer programs constantly changing? Before we get to the nitty-gritty of frequent flyer programs logic, consider the following scenarios: You pay full price...

Are Predictive Analytics In Marketing Helping The Wrong People?

The rise of predictive analytics has brought many benefits to marketers. The tremendous amount of both real-time and historical data available about customer behaviour...
United Airlines Mileage Plus

United Airlines Breakdown: MileagePlus Loyalty Program Changes

Breakdown of the United Airlines MileagePlus Program Changes. Recently, United Airlines MileagePlus announced that from November 15th, 2019, the program would be changing. The program will...
Virgin Australia Velocity

Virgin Australia to buy back 35% stake in Velocity for $700M

Did Velocity really double in value over 5 years and is it worth AUD $2bn? Virgin Australia announced its intention to buy back its 35%...

Are frequent flyer miles a liability for FFPs?

Are miles a liability for frequent flyer programs? At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent...

Cathay Pacific Marco Polo Program Changes

Cathay Pacific announced changes to the Marco Polo program today which come into effect for all flights taken after April 16, 2016. These changes have...

Airline Loyalty Blockchain – Is it all hype?

Consider today's problem... You take a flight to see family for Christmas, and you earn some frequent flyer miles...You buy a coffee from Starbucks once...

How Airlines Measure Loyalty

For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...

Segmenting frequent flyer loyalty member databases

Step by step guide on segmenting frequent flyer member databases. Want to dive deeper than traditional segmenting? Check out my other article on Propensity Modeling...

Loyalty: On the Cusp of Major (R)Evolution

Loyalty program announcements so far this year indicate a major sea change. From the customer perspective, it amounts to a Revolution - where brands...

Measuring Loyalty – Tracking passengers who fly with competing airlines

Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics. What would your frequent flyer program do if the most valuable...

The Future of OTA Loyalty Programs

Online Travel Agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to...

Simple Actions To Increase Loyalty Revenue

Increase loyalty revenue with these simple tips My mission with Travel Data Daily has always been to push the loyalty industry forward, usher in better...

Bad Data: When Big Data Lets You Down

Big Data in loyalty programs is being used to learn detailed profile metrics on our customers and use predictive semantics to identify triggers of...

The Perfect Frequent Flyer Program

Dear Frequent Flyer Programs of the World, Thank you for making 2016 a year to remember in the loyalty business. A year of devaluation announcements, revoking...

Drive New Revenue by Adding Elite Benefits

What if frequent flyer programs could drive new revenue by adding elite benefits? This scenario is one I've been hypothesizing recently. Airline and hotel loyalty program...

Disrupting loyalty: How can hotels become enablers, not just destinations?

The location is everything in the hotel world. But are hotels doing enough to make the most of their locations and enable better experiences for...

Breakage: Good or Bad for Loyalty Programs?

In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the...

Disrupting Airline Loyalty – The billion dollar risk airlines are taking

Change is in the air, and disrupting airline loyalty programs is coming from an unlikely source. Globally, airline loyalty programs generate billions of dollars in...

How Big Data Is Driving Loyalty Program Revenue

It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business...
loyalty game mechanics

Using Loyalty Game Mechanics to Increase Revenue Per Seat

Loyalty game mechanics can be a massive revenue driver for both airlines, and their frequent flyer programs. Getting to the advanced state of leveraging from...