Saturday, April 20, 2024
Airline Boardroom

Airline Loyalty is a C-Level Role

In 2020 -  United Airlines announced a US $5B loan secured by MileagePlus, proving once again that the Loyalty Program is more valuable than...
Use data intelligence to understand your customers

Using data intelligence to understand your customers

Do you understand your customers? How do airlines identify customer needs? How can loyalty programs use that data to improve customer loyalty? Understanding your customers is more...
loyalty for everyone

Loyalty for Everyone – Does it Pay Dividends?

Loyalty programs have been slowly opening up to a wider audience, but many brands are taking steps that are simply derivatives of traditional loyalty...
qantas

Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members

Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members. Last week, Qantas announced an overhaul of the frequent flyer program. The Australian...
Joy Airline Metric

Joy – The New Airline Loyalty Metric

Airline feedback is broken. Everyone knows it, but nobody will admit it. Customer feedback surveys with static questions that demonstrate the airline has no idea...

How Airlines Measure Loyalty

For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...
Cathay Pacific Extend Elite Status

Should Airlines & Hotels Extend Elite Status in Times of Crisis?

Extend elite status or Not to extend elite status? That's the million-dollar question circling around the travel loyalty industry lately. The unprecedented grounding of aircraft,...
The future of flying is making money

The New Frontier For Loyalty: Making Money

The New Frontier For Loyalty: Making Money Large firms often use the latest buzzwords to make it sound like they know something about loyalty that...

How airline loyalty programs use big data to drive new revenue

How airline loyalty programs use big data to drive new revenue The past few years have seen a wave of travel companies member accounts compromised...
new elite loyalty tier

Creating a new airline loyalty status tier [Part Two]

Creating a new airline loyalty status tier - part two In the previous paper, creating a new airline loyalty status tier - part one, we...

Breakage vs Engagement: The Financial Question for Loyalty Programs

Airline loyalty breakage is growing discussion point for many frequent flyer programs Len Llaguno - Founder and CEO of SnapShotML, firm providing a financial measurement...
airline loyalty

5 Predictions for Airline Loyalty in 2020

Looking back over the past 10-years, could we have predicted the airline loyalty industry would be where it's at today? Could we have predicted that...

Disrupting Airline Loyalty – The billion dollar risk airlines are taking

Change is in the air, and disrupting airline loyalty programs is coming from an unlikely source. Globally, airline loyalty programs generate billions of dollars in...
changing frequent flyer programs

Should airline management be forced to pay full price for tickets?

Why are frequent flyer programs constantly changing? Before we get to the nitty-gritty of frequent flyer programs logic, consider the following scenarios: You pay full price...
united mileage plus

United Airlines Breakdown: MileagePlus Loyalty Program Changes

Breakdown of the United Airlines MileagePlus Program Changes. Recently, United Airlines MileagePlus announced that from November 15th, 2019, the program would be changing. The program will...

Leadership Interview: Time For A Loyalty Reboot

The Aviation Festival Asia is hosting a series of leadership interviews with experts in their respective fields to discuss key airline challenges, insights and...
Loyalty Financial Managemnet

Leadership Interview: Managing Liability, Engagement & Redemptions

Some of the hot topics in the loyalty industry right now are Managing Liability, Member Redemptions & Member Engagement. How important is it for Loyalty...

Are frequent flyer miles a liability for FFPs?

Are miles a liability for frequent flyer programs? At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent...
shadow member loyalty

Shadow Loyalty Members – The Revenue Hiding in Plane Sight

Take a moment to consider the following: Who are the most valuable passengers to the airline? How do the airlines track and measure total...

Drive New Revenue by Adding Elite Benefits

What if frequent flyer programs could drive new revenue by adding elite benefits? This scenario is one I've been hypothesizing recently. Airline and hotel loyalty program...

Bad Data: When Big Data Lets You Down

Big Data in loyalty programs is being used to learn detailed profile metrics on our customers and use predictive semantics to identify triggers of...
Loyalty and Revenue Management

Loyalty & Revenue Management – The Super Duo

"Show me the money!" That's what Jerry Maguire says to keep his Client in Cameron Crowe's 1996 film starring Tom Cruise in which Jerry, a...

Are Predictive Analytics In Marketing Helping The Wrong People?

The rise of predictive analytics has brought many benefits to marketers. The tremendous amount of both real-time and historical data available about customer behaviour...
liability management

Loyalty Program Liability Management in the Age of COVID-19

A famous statistician once said, "All models are wrong, but some are useful." This could not be truer for loyalty program models in our current...
Airline Loyalty Business

Airlines – Wakeup and Smell the Money

Some of the brightest people in the travel sector have hung up their boots and are beginning new careers in other industries - and...
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