Monday, February 17, 2020

Bad Data: When Big Data Lets You Down

Big Data in loyalty programs is being used to learn detailed profile metrics on our customers and use predictive semantics to identify triggers of...

How To Monetize Award Inventory in the Age of Data-Driven Travel

Airlines across the globe remain focused on maximizing utility of their existing digital assets, including their highly lucrative loyalty programs, which in the US...

Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

Cathay Pacific Marco Polo loyalty program changes in 2015 could have cost the company over $1B in lost revenue Big data can now predict when...
airline loyalty data

Monetizing Data: How Much is Airline Loyalty Data Worth?

Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that...

IHG turns its back on loyal OTA guests

Intercontinental Hotel Group (IHG) is the latest major global hotel chain to cut off loyalty perks for elite loyalty members who make their reservations...

Commercializing frequent flyer program member data

I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...

Breakage vs Engagement: The Financial Question for Loyalty Programs

Airline loyalty breakage is growing discussion point for many frequent flyer programs Len Llaguno - Founder and CEO of SnapShotML, firm providing a financial measurement...

Loyalty: On the Cusp of Major (R)Evolution

Loyalty program announcements so far this year indicate a major sea change. From the customer perspective, it amounts to a Revolution - where brands...

Making Loyalty Programs Work Harder for Airline and Hospitality Brands

The rise of low-cost carriers over the last decade is putting the airline industry under acute pressure, with the race to the bottom getting...
Virgin Australia Velocity

Virgin Australia to buy back 35% stake in Velocity for $700M

Did Velocity really double in value over 5 years and is it worth AUD $2bn? Virgin Australia announced its intention to buy back its 35%...

Measuring Loyalty – Tracking passengers who fly with competing airlines

Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics. What would your frequent flyer program do if the most valuable...
Joy Airline Metric

Joy – The New Airline Loyalty Metric

Airline feedback is broken. Everyone knows it, but nobody will admit it. Customer feedback surveys with static questions that demonstrate the airline has no idea...
airline loyalty

5 Predictions for Airline Loyalty in 2020

Looking back over the past 10-years, could we have predicted the airline loyalty industry would be where it's at today? Could we have predicted that...

Velocity Frequent Flyer Program Updates

Virgin Australia's loyalty program - Velocity Frequent Flyer made a host of fundamental core changes to the loyalty program this past week. Most notably are...
qantas

Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members

Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members. Last week, Qantas announced an overhaul of the frequent flyer program. The Australian...

How Big Data Is Driving Loyalty Program Revenue

It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business...

Drive New Revenue by Adding Elite Benefits

What if frequent flyer programs could drive new revenue by adding elite benefits? This scenario is one I've been hypothesizing recently. Airline and hotel loyalty program...

The Perfect Frequent Flyer Program

Dear Frequent Flyer Programs of the World, Thank you for making 2016 a year to remember in the loyalty business. A year of devaluation announcements, revoking...

Simple Actions To Increase Loyalty Revenue

Increase loyalty revenue with these simple tips My mission with Travel Data Daily has always been to push the loyalty industry forward, usher in better...
airline loyalty programs

5 Tips For Pitching Your Product To An Airline Loyalty Program

Pitching your product to an airline loyalty program? Here are 5 tips from someone who has run a global airline loyalty program into the most...
new elite loyalty tier

Creating a new airline loyalty status tier [Part Two]

Creating a new airline loyalty status tier - part two In the previous paper, creating a new airline loyalty status tier - part one, we...

Disrupting loyalty: How can hotels become enablers, not just destinations?

The location is everything in the hotel world. But are hotels doing enough to make the most of their locations and enable better experiences for...
loyalty for everyone

Loyalty for Everyone – Does it Pay Dividends?

Loyalty programs have been slowly opening up to a wider audience, but many brands are taking steps that are simply derivatives of traditional loyalty...
new loyalty status tier card

Creating a new airline loyalty status tier – [Part One]

Creating a new loyalty status tier can make or break loyalty program economics. From both internal and public perception - new loyalty tiers are exciting! They...
Use data intelligence to understand your customers

Using data intelligence to understand your customers

Do you understand your customers? How do airlines identify customer needs? How can loyalty programs use that data to improve customer loyalty? Understanding your customers is more...