Sunday, December 16, 2018

Stop chasing millennials. Instead, use data to drive marketing

  It is amazing how many large companies talk about how they are boosting their efforts to capture the attention of millennials. "We need to...

Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching...

How do you set Return-on-Investment expectations for Analytics projects?

How does a business set a realistic return on investment (ROI) expectation for analytics? This question often comes up from customers I talk to...
Propensity Modelling - Travel Data Daily

Audience Segmentation – Propensity & Behavioral Scoring

Propensity score modeling, also known as behavioral scoring, is a popular method of descriptive analytics which aims to calculate the likelihood of a user...

Breakage vs Engagement: The Financial Question for Loyalty Programs

Len Llaguno - Founder and CEO of SnapShotML, firm providing a financial measurement for loyalty programs, about the challenges that loyalty programs face when...