Friday, March 22, 2019

Commercializing frequent flyer program member data

I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...

How To Monetize Award Inventory in the Age of Data-Driven Travel

Airlines across the globe remain focused on maximizing utility of their existing digital assets, including their highly lucrative loyalty programs, which in the US...

The Perfect Frequent Flyer Program

Dear Frequent Flyer Programs of the World, Thank you for making 2016 a year to remember in the loyalty business. A year of devaluation announcements, revoking...

Segmenting frequent flyer loyalty member databases

Step by step guide on implementing a customer segmentation solution - without paying millions for an enterprise platform. Want to dive deeper than traditional segmentation?...

Cathay Pacific Marco Polo Program Changes

Cathay Pacific announced changes to the Marco Polo program today which come into effect for all flights taken after April 16, 2016. These changes have...

How Airlines Measure Loyalty

For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...

Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching...

Are frequent flyer miles a liability for FFPs?

Are miles a liability for frequent flyer programs? At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent...

Airline Loyalty Blockchain – Is it all hype?

Consider today's problem... You take a flight to see family for Christmas, and you earn some frequent flyer miles...You buy a coffee from Starbucks once...

Disrupting Airline Loyalty – The billion dollar risk airlines are taking

Globally, airline loyalty programs generate billions of dollars in sales every year. They are the pinnacle of all loyalty programs, and they're what every...

How airlines & hotels profit from your data

The past few years have seen a wave of travel companies member accounts compromised which have rocked the industry. Cathay Pacific had 9.4M accounts compromised. British...