Sunday, June 7, 2020

Disrupting Airline Loyalty – The billion dollar risk airlines are taking

Change is in the air, and disrupting airline loyalty programs is coming from an unlikely source. Globally, airline loyalty programs generate billions of dollars in...
Status Match

Loyalty Status Matching – What’s the Future?

According to research by Loyalty Data Co, up to 60% of all Status Match submissions are fraudulent. With no way to know how many times...
shadow member loyalty

Shadow Loyalty Members – The Revenue Hiding in Plane Sight

Take a moment to consider the following: Who are the most valuable passengers to the airline? How do the airlines track and measure total...
loyalty for everyone

Loyalty for Everyone – Does it Pay Dividends?

Loyalty programs have been slowly opening up to a wider audience, but many brands are taking steps that are simply derivatives of traditional loyalty...

American Airlines Going ‘Back to Basics’ To Prep For Big Data

As airlines and MRO providers embrace data analytics to help drive efficiencies, their organizations must first ensure they have basic protocols in place to...
Joy Airline Metric

Joy – The New Airline Loyalty Metric

Airline feedback is broken. Everyone knows it, but nobody will admit it. Customer feedback surveys with static questions that demonstrate the airline has no idea...
The New Normal in Aviation

The Travel Industry Will Soar One Day Again Soon

What is the new normal for the aviation industry? Are we destined for an eternity of wearing masks, social distancing, quarantine periods, Government restrictions? Is the...

Leadership Interview: Qatar Airways & Mastercard on Monetizing Data

Data monetization -- the new loyalty buzzword?! Earlier this week I spoke with top industry experts on loyalty data monetization,  Christian Hylander from Mastercard and...