Airlines

The magic of loyalty is something we've all experienced in our lifetimes, and yet, few of us can articulate that powerful feeling while linking...

Dear Frequent Flyer Programs of the World, Thank you for making 2016 a year to remember in the loyalty business. A year of devaluation announcements, revoking...

I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...

The airline industry is on its knees and at the mercy of Governments, Shareholders and cashed-up billionaire investors who've always wanted to be millionaires. With...

Why are frequent flyer programs constantly changing? Before we get to the nitty-gritty of frequent flyer programs logic, consider the following scenarios: You pay full price...

Breakdown of the United Airlines MileagePlus Program Changes. Recently, United Airlines MileagePlus announced that from November 15th, 2019, the program would be changing. The program will...

"Show me the money!" That's what Jerry Maguire says to keep his Client in Cameron Crowe's 1996 film starring Tom Cruise in which Jerry, a...

Loyalty game mechanics can be a massive revenue driver for both airlines, and their frequent flyer programs. Getting to the advanced state of leveraging from...

Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members. Last week, Qantas announced an overhaul of the frequent flyer program. The Australian...

Extend elite status or Not to extend elite status? That's the million-dollar question circling around the travel loyalty industry lately. The unprecedented grounding of aircraft,...

For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...

Something is absent from airline marketing messages in 2020. Something that airlines have spent the better part of the last century branding customers with. That something...

Creating a new airline loyalty status tier - part two In the previous paper, creating a new airline loyalty status tier - part one, we...

The Aviation Festival Asia is hosting a series of leadership interviews with experts in their respective fields to discuss key airline challenges, insights and...

Cathay Pacific announced changes to the Marco Polo program today which come into effect for all flights taken after April 16, 2016. These changes have...

Some of the brightest people in the travel sector have hung up their boots and are beginning new careers in other industries - and...

Did Velocity really double in value over 5 years and is it worth AUD $2bn? Virgin Australia announced its intention to buy back its 35%...

As airlines and MRO providers embrace data analytics to help drive efficiencies, their organizations must first ensure they have basic protocols in place to...

Some of the hot topics in the loyalty industry right now are Managing Liability, Member Redemptions & Member Engagement. How important is it for Loyalty...

Creating a new loyalty status tier can make or break loyalty program economics. From both internal and public perception - new loyalty tiers are exciting! They...

What is the new normal for the aviation industry? Are we destined for an eternity of wearing masks, social distancing, quarantine periods, Government restrictions? Is the...

Consider today's problem... You take a flight to see family for Christmas, and you earn some frequent flyer miles...You buy a coffee from Starbucks once...

Over the past two years -  airlines, hotels and travel companies extended complimentary status for elites because, Covid. These elite status extensions were mainly justified...

In 2020 -  United Airlines announced a US $5B loan secured by MileagePlus, proving once again that the Loyalty Program is more valuable than...

Complicated revenue management drives unsatisfactory results, but it doesn’t have to be that way, writes Tom Bacon. Let me start this story with a quote...