Wednesday, July 24, 2024
reinvent loyalty

Leadership Interview: Reinventing Loyalty Programs

Industry veterans, Dave Canty and Phil Gunter join the Loyalty Summit WebCast to discuss reinventing loyalty programs. In the Loyalty Leaders Insights discussion series, we...
qantas

Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members

Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members. Last week, Qantas announced an overhaul of the frequent flyer program. The Australian...

Simple Actions To Increase Loyalty Revenue

Increase loyalty revenue with these simple tips My mission with Travel Data Daily has always been to push the loyalty industry forward, usher in better...

Airline Loyalty Blockchain – Is it all hype?

Consider today's problem... You take a flight to see family for Christmas, and you earn some frequent flyer miles...You buy a coffee from Starbucks once...
loyalty game mechanics

Using Loyalty Game Mechanics to Increase Revenue Per Seat

Loyalty game mechanics can be a massive revenue driver for both airlines, and their frequent flyer programs. Getting to the advanced state of leveraging from...
Let's Talk Loyalty

Positioning Airline Loyalty Programs for New Value Creation

This is my favourite podcast so far in 2022. Let's Talk Loyalty host, Paula Thomas, has a powerful conversation with loyalty industry heavyweight Mark...
Cathay Pacific Extend Elite Status

Should Airlines & Hotels Extend Elite Status in Times of Crisis?

Extend elite status or Not to extend elite status? That's the million-dollar question circling around the travel loyalty industry lately. The unprecedented grounding of aircraft,...

Bad Data Costs United Airlines $1B Annually

Jeff Smisek once liked to describe United Airlines as a "technology company with wings." What the former CEO didn't say was that United was...
airline loyalty data

Monetizing Data: How Much is Airline Loyalty Data Worth?

Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that...

Leadership Interview: Time For A Loyalty Reboot

The Aviation Festival Asia is hosting a series of leadership interviews with experts in their respective fields to discuss key airline challenges, insights and...
shadow member loyalty

Shadow Loyalty Members – The Revenue Hiding in Plane Sight

Take a moment to consider the following: Who are the most valuable passengers to the airline? How do the airlines track and measure total...

Leadership Interview: Can Airlines Have Too Many Elite Members?

Can airlines and hotel loyalty programs have too many elite members? What happens to the core business when programs are top-heavy on elites? Does the core...
Airline Boardroom

Airline Loyalty is a C-Level Role

In 2020 -  United Airlines announced a US $5B loan secured by MileagePlus, proving once again that the Loyalty Program is more valuable than...
Balancing Loyalty Engagement

Leadership Interview: Balancing Member Value vs Program Profits

The Loyalty Summit continues to host regular weekly Loyalty Webinars with special industry expert guest speakers. In the Loyalty Leaders Insights discussion, we went all-out...
The future of flying is making money

The New Frontier For Loyalty: Making Money

The New Frontier For Loyalty: Making Money Large firms often use the latest buzzwords to make it sound like they know something about loyalty that...
Airline Loyalty Business

Airlines – Wakeup and Smell the Money

Some of the brightest people in the travel sector have hung up their boots and are beginning new careers in other industries - and...
new elite loyalty tier

Creating a new airline loyalty status tier [Part Two]

Creating a new airline loyalty status tier - part two In the previous paper, creating a new airline loyalty status tier - part one, we...
frequent flyer status extension

Will airlines & hotels ever end the unlimited free elite status extensions?

Over the past two years -  airlines, hotels and travel companies extended complimentary status for elites because, Covid. These elite status extensions were mainly justified...
united mileage plus

United Airlines Breakdown: MileagePlus Loyalty Program Changes

Breakdown of the United Airlines MileagePlus Program Changes. Recently, United Airlines MileagePlus announced that from November 15th, 2019, the program would be changing. The program will...
british airways

Status Match Would Be The Cover Photo of An Airlines Dating Profile

Lessons from online dating help show why a status match programme is the best way for airlines to acquire high-value passengers, fast. Consider online dating,...

How Big Data is Changing The Way We Fly

Airline big data, combined with predictive analytics is being used to drive up airline ticket prices. As airlines and their frequent flyer programs gather more...
airline loyalty

5 Predictions for Airline Loyalty in 2020

Looking back over the past 10-years, could we have predicted the airline loyalty industry would be where it's at today? Could we have predicted that...

The Perfect Frequent Flyer Program

Dear Frequent Flyer Programs of the World, Thank you for making 2016 a year to remember in the loyalty business. A year of devaluation announcements, revoking...
Status Match

Loyalty Status Matching – What’s the Future?

According to research by Loyalty Data Co, up to 60% of all Status Match submissions are fraudulent. With no way to know how many times...

Metrics to measure airline revenue performance

Complicated revenue management drives unsatisfactory results, but it doesn’t have to be that way, writes Tom Bacon. Let me start this story with a quote...
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