Bad Data Costs United Airlines $1B Annually
Jeff Smisek once liked to describe United Airlines as a "technology company with wings." What the former CEO didn't say was that United was...
Cathay Pacific Marco Polo Program Changes
Cathay Pacific announced changes to the Marco Polo program today which come into effect for all flights taken after April 16, 2016.
These changes have...
Disrupting Airline Loyalty – The billion dollar risk airlines are taking
Change is in the air, and disrupting airline loyalty programs is coming from an unlikely source.
Globally, airline loyalty programs generate billions of dollars in...
Metrics to measure airline revenue performance
Complicated revenue management drives unsatisfactory results, but it doesn’t have to be that way, writes Tom Bacon.
Let me start this story with a quote...
Should Airlines & Hotels Extend Elite Status in Times of Crisis?
Extend elite status or Not to extend elite status?
That's the million-dollar question circling around the travel loyalty industry lately. The unprecedented grounding of aircraft,...
How Big Data is Changing The Way We Fly
Airline big data, combined with predictive analytics is being used to drive up airline ticket prices.
As airlines and their frequent flyer programs gather more...
Should airline management be forced to pay full price for tickets?
Why are frequent flyer programs constantly changing?
Before we get to the nitty-gritty of frequent flyer programs logic, consider the following scenarios:
You pay full price...
Leadership Interview: Reinventing Loyalty Programs
Industry veterans, Dave Canty and Phil Gunter join the Loyalty Summit WebCast to discuss reinventing loyalty programs.
In the Loyalty Leaders Insights discussion series, we...
Simple Actions To Increase Loyalty Revenue
Increase loyalty revenue with these simple tips
My mission with Travel Data Daily has always been to push the loyalty industry forward, usher in better...
Using Loyalty Game Mechanics to Increase Revenue Per Seat
Loyalty game mechanics can be a massive revenue driver for both airlines, and their frequent flyer programs.
Getting to the advanced state of leveraging from...
Airline Loyalty Blockchain – Is it all hype?
Consider today's problem...
You take a flight to see family for Christmas, and you earn some frequent flyer miles...You buy a coffee from Starbucks once...
Monetizing Data: How Much is Airline Loyalty Data Worth?
Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that...
Creating a new airline loyalty status tier – [Part One]
Creating a new loyalty status tier can make or break loyalty program economics.
From both internal and public perception - new loyalty tiers are exciting!
They...
Measuring Loyalty – Tracking passengers who fly with competing airlines
Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics.
What would your frequent flyer program do if the most valuable...
Airline Loyalty is a C-Level Role
In 2020 -Â United Airlines announced a US $5B loan secured by MileagePlus, proving once again that the Loyalty Program is more valuable than...
The 4 Keys to Running a Future Successful Airline
The airline industry is on its knees and at the mercy of Governments, Shareholders and cashed-up billionaire investors who've always wanted to be millionaires.
With...
Love is the answer for the travel industry
Something is absent from airline marketing messages in 2020.
Something that airlines have spent the better part of the last century branding customers with.
That something...
Leadership Interview: Balancing Member Value vs Program Profits
The Loyalty Summit continues to host regular weekly Loyalty Webinars with special industry expert guest speakers.
In the Loyalty Leaders Insights discussion, we went all-out...
Loyalty Programs Need More Control to Fuel Growth of Airline Industry Valuations
According to a recent SEC filing, American Airlines AAdvantage generated $1B cash in Q2 2022, representing a 73% gross margin for the loyalty business.
American...
Creating a new airline loyalty status tier [Part Two]
Creating a new airline loyalty status tier - part two
In the previous paper, creating a new airline loyalty status tier - part one, we...
The Magic of Loyalty
The magic of loyalty is something we've all experienced in our lifetimes, and yet, few of us can articulate that powerful feeling while linking...
United Airlines Breakdown: MileagePlus Loyalty Program Changes
Breakdown of the United Airlines MileagePlus Program Changes.
Recently, United Airlines MileagePlus announced that from November 15th, 2019, the program would be changing.
The program will...
Loyalty & Revenue Management – The Super Duo
"Show me the money!"
That's what Jerry Maguire says to keep his Client in Cameron Crowe's 1996 film starring Tom Cruise in which Jerry, a...
Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?
Aircraft fuel is without a doubt the biggest cost for any airline and often receives widespread attention, especially when airlines hedge their bets the...
Status Match Would Be The Cover Photo of An Airlines Dating Profile
Lessons from online dating help show why a status match programme is the best way for airlines to acquire high-value passengers, fast.
Consider online dating,...
Rethinking Elite Status Downgrades
Losing elite status in an airline or hotel loyalty program doesn’t mean a member is done travelling—or done with your brand.
Too often, brands treat...
