Commercializing frequent flyer program member data
I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...
Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members
Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members.
Last week, Qantas announced an overhaul of the frequent flyer program.
The Australian...
Segmenting frequent flyer loyalty member databases
Step by step guide on segmenting frequent flyer member databases.
Want to dive deeper than traditional segmenting? Check out my other article on Propensity Modeling...
How Big Data is Changing The Way We Fly
Airline big data, combined with predictive analytics is being used to drive up airline ticket prices.
As airlines and their frequent flyer programs gather more...
Using Loyalty Game Mechanics to Increase Revenue Per Seat
Loyalty game mechanics can be a massive revenue driver for both airlines, and their frequent flyer programs.
Getting to the advanced state of leveraging from...
The Perfect Frequent Flyer Program
Dear Frequent Flyer Programs of the World,
Thank you for making 2016 a year to remember in the loyalty business.
A year of devaluation announcements, revoking...
How Airlines Measure Loyalty
For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...
Airline Loyalty Blockchain – Is it all hype?
Consider today's problem...
You take a flight to see family for Christmas, and you earn some frequent flyer miles...You buy a coffee from Starbucks once...
Bad Data Costs United Airlines $1B Annually
Jeff Smisek once liked to describe United Airlines as a "technology company with wings." What the former CEO didn't say was that United was...
How airline loyalty programs use big data to drive new revenue
How airline loyalty programs use big data to drive new revenue
The past few years have seen a wave of travel companies member accounts compromised...
Simple Actions To Increase Loyalty Revenue
Increase loyalty revenue with these simple tips
My mission with Travel Data Daily has always been to push the loyalty industry forward, usher in better...
Metrics to measure airline revenue performance
Complicated revenue management drives unsatisfactory results, but it doesn’t have to be that way, writes Tom Bacon.
Let me start this story with a quote...
Measuring Loyalty – Tracking passengers who fly with competing airlines
Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics.
What would your frequent flyer program do if the most valuable...
American Airlines Going ‘Back to Basics’ To Prep For Big Data
As airlines and MRO providers embrace data analytics to help drive efficiencies, their organizations must first ensure they have basic protocols in place to...
Disrupting Airline Loyalty – The billion dollar risk airlines are taking
Change is in the air, and disrupting airline loyalty programs is coming from an unlikely source.
Globally, airline loyalty programs generate billions of dollars in...