5 Predictions for Airline Loyalty in 2020
Looking back over the past 10-years, could we have predicted the airline loyalty industry would be where it's at today?
Could we have predicted that...
Bad Data Costs United Airlines $1B Annually
Jeff Smisek once liked to describe United Airlines as a "technology company with wings." What the former CEO didn't say was that United was...
Velocity Frequent Flyer Program Updates
Virgin Australia's loyalty program - Velocity Frequent Flyer made a host of fundamental core changes to the loyalty program this past week.
Most notably are...
Airlines – Wakeup and Smell the Money
Some of the brightest people in the travel sector have hung up their boots and are beginning new careers in other industries - and...
Virgin Australia to buy back 35% stake in Velocity for $700M
Did Velocity really double in value over 5 years and is it worth AUD $2bn?
Virgin Australia announced its intention to buy back its 35%...
How Airlines Measure Loyalty
For years, the airline loyalty industry has been debating over what the definition of a high-value customer is. One that spends big on airline...
Should Airlines & Hotels Extend Elite Status in Times of Crisis?
Extend elite status or Not to extend elite status?
That's the million-dollar question circling around the travel loyalty industry lately. The unprecedented grounding of aircraft,...
Positioning Airline Loyalty Programs for New Value Creation
This is my favourite podcast so far in 2022. Let's Talk Loyalty host, Paula Thomas, has a powerful conversation with loyalty industry heavyweight Mark...
Loyalty Programs Need More Control to Fuel Growth of Airline Industry Valuations
According to a recent SEC filing, American Airlines AAdvantage generated $1B cash in Q2 2022, representing a 73% gross margin for the loyalty business.
American...
Leadership Interview: Time For A Loyalty Reboot
The Aviation Festival Asia is hosting a series of leadership interviews with experts in their respective fields to discuss key airline challenges, insights and...
Love is the answer for the travel industry
Something is absent from airline marketing messages in 2020.
Something that airlines have spent the better part of the last century branding customers with.
That something...
Commercializing frequent flyer program member data
I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...
Joy – The New Airline Loyalty Metric
Airline feedback is broken. Everyone knows it, but nobody will admit it.
Customer feedback surveys with static questions that demonstrate the airline has no idea...
Loyalty & Revenue Management – The Super Duo
"Show me the money!"
That's what Jerry Maguire says to keep his Client in Cameron Crowe's 1996 film starring Tom Cruise in which Jerry, a...
Creating a new airline loyalty status tier [Part Two]
Creating a new airline loyalty status tier - part two
In the previous paper, creating a new airline loyalty status tier - part one, we...
Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members
Under the Hood: What the Qantas Frequent Flyer Changes Really Mean For Members.
Last week, Qantas announced an overhaul of the frequent flyer program.
The Australian...
Airline Loyalty Predictions for 2022
Each year I review past loyalty predictions and make new predictions for the upcoming 12 months.
The report card for my 2021 predictions is 4...
How airline loyalty programs use big data to drive new revenue
How airline loyalty programs use big data to drive new revenue
The past few years have seen a wave of travel companies member accounts compromised...
Rethinking Elite Status Downgrades
Losing elite status in an airline or hotel loyalty program doesn’t mean a member is done travelling—or done with your brand.
Too often, brands treat...
Simple Actions To Increase Loyalty Revenue
Increase loyalty revenue with these simple tips
My mission with Travel Data Daily has always been to push the loyalty industry forward, usher in better...
Shadow Loyalty Members – The Revenue Hiding in Plane Sight
Take a moment to consider the following: Who are the most valuable passengers to the airline? How do the airlines track and measure total...
The Perfect Frequent Flyer Program
Dear Frequent Flyer Programs of the World,
Thank you for making 2016 a year to remember in the loyalty business.
A year of devaluation announcements, revoking...
Creating a new airline loyalty status tier – [Part One]
Creating a new loyalty status tier can make or break loyalty program economics.
From both internal and public perception - new loyalty tiers are exciting!
They...
Leadership Interview: Reinventing Loyalty Programs
Industry veterans, Dave Canty and Phil Gunter join the Loyalty Summit WebCast to discuss reinventing loyalty programs.
In the Loyalty Leaders Insights discussion series, we...
United Airlines Breakdown: MileagePlus Loyalty Program Changes
Breakdown of the United Airlines MileagePlus Program Changes.
Recently, United Airlines MileagePlus announced that from November 15th, 2019, the program would be changing.
The program will...
Rethinking Elite Status Downgrades
Losing elite status in an airline or hotel loyalty program doesn’t mean a member is done travelling—or done with your brand.
Too often, brands treat...
