5 Tips For Pitching Your Product To An Airline Loyalty Program
Pitching your product to an airline loyalty program?
Here are 5 tips from someone who has run a global airline loyalty program into the most...
Leadership Interview: Qatar Airways & Mastercard on Monetizing Data
Data monetization -- the new loyalty buzzword?!
Earlier this week I spoke with top industry experts on loyalty data monetization, Christian Hylander from Mastercard and...
Leadership Interview: Managing Liability, Engagement & Redemptions
Some of the hot topics in the loyalty industry right now are Managing Liability, Member Redemptions & Member Engagement.
How important is it for Loyalty...
Measuring Loyalty – Tracking passengers who fly with competing airlines
Measuring loyalty success through share of wallet tracking is more powerful than traditional metrics.
What would your frequent flyer program do if the most valuable...
The Magic of Loyalty
The magic of loyalty is something we've all experienced in our lifetimes, and yet, few of us can articulate that powerful feeling while linking...
Leadership Interview: Reinventing Loyalty Programs
Industry veterans, Dave Canty and Phil Gunter join the Loyalty Summit WebCast to discuss reinventing loyalty programs.
In the Loyalty Leaders Insights discussion series, we...
Virgin Australia to buy back 35% stake in Velocity for $700M
Did Velocity really double in value over 5 years and is it worth AUD $2bn?
Virgin Australia announced its intention to buy back its 35%...
Airline Loyalty Predictions for 2022
Each year I review past loyalty predictions and make new predictions for the upcoming 12 months.
The report card for my 2021 predictions is 4...
Should airline management be forced to pay full price for tickets?
Why are frequent flyer programs constantly changing?
Before we get to the nitty-gritty of frequent flyer programs logic, consider the following scenarios:
You pay full price...
American Airlines Going ‘Back to Basics’ To Prep For Big Data
As airlines and MRO providers embrace data analytics to help drive efficiencies, their organizations must first ensure they have basic protocols in place to...
Segmenting frequent flyer loyalty member databases
Step by step guide on segmenting frequent flyer member databases.
Want to dive deeper than traditional segmenting? Check out my other article on Propensity Modeling...
Velocity Frequent Flyer Program Updates
Virgin Australia's loyalty program - Velocity Frequent Flyer made a host of fundamental core changes to the loyalty program this past week.
Most notably are...
Leadership Interview: Balancing Member Value vs Program Profits
The Loyalty Summit continues to host regular weekly Loyalty Webinars with special industry expert guest speakers.
In the Loyalty Leaders Insights discussion, we went all-out...
Airlines – Wakeup and Smell the Money
Some of the brightest people in the travel sector have hung up their boots and are beginning new careers in other industries - and...
Bad Data Costs United Airlines $1B Annually
Jeff Smisek once liked to describe United Airlines as a "technology company with wings." What the former CEO didn't say was that United was...
Leadership Interview: Can Airlines Have Too Many Elite Members?
Can airlines and hotel loyalty programs have too many elite members?
What happens to the core business when programs are top-heavy on elites?
Does the core...
Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?
Aircraft fuel is without a doubt the biggest cost for any airline and often receives widespread attention, especially when airlines hedge their bets the...
Leadership Interview: Time For A Loyalty Reboot
The Aviation Festival Asia is hosting a series of leadership interviews with experts in their respective fields to discuss key airline challenges, insights and...
Love is the answer for the travel industry
Something is absent from airline marketing messages in 2020.
Something that airlines have spent the better part of the last century branding customers with.
That something...
5 Predictions for Airline Loyalty in 2020
Looking back over the past 10-years, could we have predicted the airline loyalty industry would be where it's at today?
Could we have predicted that...
Disrupting Airline Loyalty – The billion dollar risk airlines are taking
Change is in the air, and disrupting airline loyalty programs is coming from an unlikely source.
Globally, airline loyalty programs generate billions of dollars in...
Commercializing frequent flyer program member data
I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought...
The Perfect Frequent Flyer Program
Dear Frequent Flyer Programs of the World,
Thank you for making 2016 a year to remember in the loyalty business.
A year of devaluation announcements, revoking...
Creating a new airline loyalty status tier – [Part One]
Creating a new loyalty status tier can make or break loyalty program economics.
From both internal and public perception - new loyalty tiers are exciting!
They...
Cathay Pacific Marco Polo Program Changes
Cathay Pacific announced changes to the Marco Polo program today which come into effect for all flights taken after April 16, 2016.
These changes have...
Rethinking Elite Status Downgrades
Losing elite status in an airline or hotel loyalty program doesn’t mean a member is done travelling—or done with your brand.
Too often, brands treat...
